Privacy Policy

Pizza Luce ("we," "us," "our," or "the Company") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website at newpizza-luce.click, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully to understand our practices regarding your personal data.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website or services.

1. Introduction and Scope

This Privacy Policy applies to all personal information collected by Pizza Luce through our website located at newpizza-luce.click, our mobile applications (if any), our in-store services, our online ordering platform, and any other digital or physical touchpoints through which we interact with our customers, visitors, and business partners (collectively referred to as "Services").

Pizza Luce operates as a food service business in the United States. Our operations are governed by applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable federal and state consumer protection laws.

This Privacy Policy covers:

• Customers who place orders online or in-store
• Visitors who browse our website
• Individuals who sign up for our newsletter or loyalty programs
• Users who interact with us via social media or third-party platforms
• Anyone who contacts us for customer support or inquiries
• Job applicants and prospective employees

This policy does not apply to information collected by third-party websites, applications, or services that may link to or be accessible from our website. We encourage you to review the privacy policies of any third-party platforms you visit.

2. Information We Collect

We collect various types of information in connection with our Services. The categories of information we collect are described below.

2.1 Personal Information You Provide Directly

When you interact with our Services, you may provide us with personal information, including:

• Identification Information: Your full name, username, and account credentials
• Contact Information: Email address, phone number, mailing address, and delivery address
• Payment Information: Credit card numbers, debit card numbers, billing addresses, and other financial information necessary to process payments (note: we do not store full payment card numbers — this is handled by our secure payment processors)
• Order Information: Details about the food items you order, customizations, special dietary requests, order history, and transaction records
• Account Information: Profile information, saved addresses, preferences, and loyalty program details if you create an account with us
• Communication Data: Messages, feedback, reviews, and inquiries you send us via email, contact forms, or customer support channels
• Marketing Preferences: Your preferences regarding receiving marketing communications and promotional offers from us
• Employment Information: Resume, work history, references, and other information provided in connection with a job application

2.2 Usage Data and Technical Information

When you visit our website or use our digital Services, we automatically collect certain technical and usage information, including:

• Log Data: IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and the date and time of your visit
• Device Information: Device type, device identifiers, screen resolution, language settings, and mobile network information
• Clickstream Data: Information about your navigation path through our website, including links clicked and features used
• Search Queries: Terms you search for on our website or ordering platform
• Performance Data: Information about website errors, load times, and application performance that helps us diagnose and fix technical issues

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website. These technologies help us recognize you across sessions, remember your preferences, analyze usage patterns, and deliver relevant advertising. For detailed information about our use of cookies, please refer to our Cookie Policy, which is incorporated by reference into this Privacy Policy.

The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the operation of our website, including enabling you to log in and place orders
• Performance and Analytics Cookies: Help us understand how visitors use our website and identify areas for improvement
• Functional Cookies: Allow us to remember your preferences and settings for a more personalized experience
• Marketing and Targeting Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of our marketing campaigns

2.4 Information from Third-Party Sources

We may also receive information about you from third-party sources, including:

• Social Media Platforms: If you connect your social media accounts to our Services or interact with us on social media, we may receive information from those platforms in accordance with their privacy policies
• Third-Party Ordering Platforms: If you place an order through a third-party delivery or ordering platform (such as DoorDash, Uber Eats, or Grubhub), we may receive order information from those platforms
• Analytics Providers: We receive aggregated and anonymized data from analytics service providers who help us understand website traffic and user behavior
• Advertising Partners: We may receive information from advertising partners regarding the effectiveness of our ad campaigns
• Data Enrichment Services: We may supplement the information you provide with data from publicly available sources or licensed third-party data providers to better understand our customer base

2.5 Location Data

With your permission, we may collect precise geolocation data from your mobile device to provide location-based Services such as finding the nearest Pizza Luce location, facilitating delivery, and personalizing your experience. You can disable location sharing in your device settings at any time, though this may limit certain features of our Services.

3. How We Use Your Information

We use the information we collect for a variety of purposes, all of which are aimed at providing you with the best possible food service experience and operating our business effectively and lawfully.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup arrangements
• Managing your account and maintaining your profile, saved preferences, and order history
• Processing payments and issuing refunds or credits
• Communicating with you about your orders, including order confirmations, updates, and delivery notifications
• Providing customer support and responding to your inquiries, complaints, and feedback
• Administering our loyalty programs and rewards

3.2 Analytics and Business Improvement

• Analyzing usage patterns and trends to better understand how our customers interact with our Services
• Conducting internal research and development to improve our menu, Services, and website functionality
• Measuring the effectiveness of our marketing campaigns and promotional activities
• Generating aggregated, anonymized statistical reports about our customer base and business performance
• Identifying and resolving technical issues and improving overall website performance

3.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, special offers, and discounts about our products and Services (with your consent where required by law)
• Personalizing the content and advertising you see on our website and third-party platforms based on your interests and browsing history
• Conducting surveys, contests, sweepstakes, and other promotional activities
• Remarketing to you on third-party websites and social media platforms
• Notifying you about new menu items, limited-time offerings, and special events

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at [email protected]. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications.

3.4 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations
• Enforcing our Terms of Service and other agreements
• Detecting, preventing, and investigating fraud, security breaches, and other illegal or unauthorized activities
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Responding to legal process, court orders, subpoenas, and requests from law enforcement and regulatory authorities

3.5 Business Operations

• Managing our relationships with vendors, suppliers, and business partners
• Conducting background checks and evaluating job applications
• Planning and executing business transactions such as mergers, acquisitions, or asset sales
• Maintaining appropriate records for tax, accounting, and auditing purposes

4. Data Sharing with Third Parties

We do not sell your personal information for monetary compensation. However, we may share your information with certain third parties under the circumstances described below.

4.1 Service Providers and Business Partners

We engage trusted third-party service providers who perform services on our behalf and require access to your information to provide those services. These service providers are contractually obligated to protect your information and may only use it for the specific purposes for which it was shared. Categories of service providers include:

4.2 Third-Party Ordering and Delivery Platforms

If you order through a third-party platform such as DoorDash, Uber Eats, Grubhub, or similar services, those platforms operate under their own privacy policies and terms of service. We may receive order details from these platforms to fulfill your order, and we encourage you to review the privacy practices of any third-party platform you use.

4.3 Legal Requirements and Protection of Rights

We may disclose your information when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal process (including subpoenas, court orders, or government requests)
• Enforce our Terms of Service or other contractual agreements
• Protect the rights, property, or safety of Pizza Luce, our customers, employees, or the public
• Detect, prevent, or address fraud, security issues, or technical problems
• Respond to emergencies that threaten the physical safety of any person

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, asset sale, or other similar business transaction, your personal information may be transferred to the acquiring entity or successor organization as part of that transaction. We will notify you via email and/or a prominent notice on our website if your personal information becomes subject to a materially different privacy policy as a result of such a transaction.

4.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you participate in co-branded promotions, refer-a-friend programs, or other collaborative activities.

5. Data Security

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

5.1 Technical Security Measures

• Encryption: We use industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers. Stored sensitive data is encrypted at rest.
• Secure Payment Processing: All payment transactions are processed through PCI DSS-compliant payment processors. We do not store complete credit or debit card numbers on our servers.
• Access Controls: We implement role-based access controls to ensure that only authorized personnel have access to personal information, and only to the extent necessary for their job responsibilities.
• Firewalls and Intrusion Detection: We deploy firewalls, intrusion detection systems, and other network security tools to protect against unauthorized access to our systems.
• Regular Security Assessments: We conduct periodic security audits and vulnerability assessments to identify and address potential security weaknesses.

5.2 Administrative Security Measures

• Employee training on privacy and data security best practices
• Confidentiality agreements for employees and contractors with access to personal information
• Documented data handling procedures and security policies
• Incident response plan for data breach scenarios

5.3 Limitations of Security

While we strive to protect your personal information using commercially reasonable security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at [email protected].

In the event of a data breach that affects your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law, including applicable state data breach notification laws.

6. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights with respect to your personal information. We are committed to honoring these rights and providing you with transparent mechanisms to exercise them.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

6.2 General Privacy Rights (All Users)

Regardless of your state of residence, we provide all users with the following privacy rights:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using the following methods:

We will respond to verifiable consumer requests within the timeframes required by applicable law (generally within 45 days under the CCPA, with the possibility of a 45-day extension when reasonably necessary). We may need to verify your identity before processing your request to protect your privacy and security. Verification may involve confirming your email address, account information, or other identifying details.

You may designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require written proof of authorization and may verify your identity directly.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. A cookie is a small text file placed on your device when you visit a website.

7.1 Types of Cookies We Use

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). The specific types of cookies we deploy include:

• Strictly Necessary Cookies: These cookies are essential for our website to function properly. They enable core functionality such as security, account authentication, and order processing. You cannot disable these cookies through our cookie settings, but you can set your browser to block them — however, this may cause parts of our website to stop working.
• Analytics Cookies: We use analytics services (such as Google Analytics) to collect information about how visitors use our website. This helps us improve the website and understand visitor behavior. The data collected is aggregated and anonymized.
• Functional Cookies: These cookies allow us to remember choices you make (such as your preferred location, dietary preferences, or saved items in your cart) to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing habits to enable us to show you advertising that is more likely to be relevant to your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of our advertising campaigns.

7.2 Managing Your Cookie Preferences

You can manage your cookie preferences through our cookie consent tool available on our website, or through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. For more information on managing cookies, visit www.allaboutcookies.org.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features or Services.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, enforce our agreements, and support our business operations.

8.1 Retention Periods

After the applicable retention period, we will securely delete or anonymize your personal information in accordance with our data disposal procedures. In some cases, we may retain anonymized or aggregated data that cannot reasonably be used to identify you for statistical and research purposes indefinitely.

9. Children's Privacy

Our Services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, and we do not knowingly direct our marketing activities toward minors.

We comply with the Children's Online Privacy Protection Act (COPPA), which imposes strict requirements on operators of websites and online services directed to children under 13. Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent.

If you are between 13 and 17 years of age, please do not use our Services without the supervision and consent of a parent or legal guardian.

If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

10. International Data Transfers

Pizza Luce is a business based in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and where our central database is operated.

The United States may not have the same data protection laws as your country of residence. However, we take steps to ensure that any international transfers of your personal information are conducted in accordance with applicable law and that your information receives an adequate level of protection.

If you are located outside of the United States and choose to use our Services, you consent to the transfer of your personal information to the United States and its processing there in accordance with this Privacy Policy.

We may engage service providers located in other countries. When we transfer personal information internationally, we implement appropriate safeguards, which may include:

• Data processing agreements with our service providers that include appropriate contractual data protection provisions
• Ensuring that our service providers implement security measures at least equivalent to those described in this Privacy Policy
• Compliance with applicable data transfer frameworks and regulations

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, social media platforms, and services that are not operated by Pizza Luce. When you click on a third-party link, you will be directed to that third party's website. We strongly advise you to review the privacy policy of every website you visit.

We have no control over and assume no responsibility for the content, privacy practices, or security of any third-party websites or services. This Privacy Policy applies solely to information collected by Pizza Luce through our own Services.

Third-party services that may be integrated into or linked from our website include, but are not limited to:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Online food ordering and delivery platforms
• Payment processing services
• Online review and rating platforms
• Digital advertising networks

12. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. We do not currently alter our data collection or use practices in response to DNT signals from web browsers. However, we provide you with tools to manage your cookie preferences and opt out of certain tracking activities as described in Section 7 of this Privacy Policy.

13. FTC Act Compliance and Consumer Protection

Pizza Luce complies with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in or affecting commerce, including with respect to privacy and data security. We are committed to being transparent about our data practices and providing consumers with meaningful control over their personal information.

Our privacy practices are designed to be:

• Transparent: We clearly disclose what information we collect and how we use it
• Truthful: We do not make false or misleading representations about our privacy practices
• Secure: We implement reasonable security measures to protect your information
• Fair: We do not engage in unfair practices that harm consumers

14. How to File a Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can address your concerns directly.

14.1 Contact Pizza Luce

To file a privacy complaint or inquiry, please contact us at:

We will acknowledge your complaint within 5 business days and endeavor to resolve your concern within 30 days. If we need more time to investigate, we will notify you of the extension and the reasons for the delay.

14.2 Regulatory Authorities

If you are not satisfied with our response to your complaint, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the appropriate regulatory authority:

• Federal Trade Commission (FTC): The FTC is the primary federal agency responsible for enforcing consumer privacy laws in the United States. You can file a complaint at www.ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California residents): California residents may file complaints regarding CCPA/CPRA violations with the California Privacy Protection Agency (CPPA) at cppa.ca.gov or with the California Attorney General's office at oag.ca.gov.
• State Attorney General: Residents of other states may file complaints with their respective state Attorney General's consumer protection division.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or business operations. When we make material changes to this Privacy Policy, we will:

• Post the updated Privacy Policy on our website with a new "Last Updated" date at the top of the page
• Send an email notification to registered users (where we have your email address on file)
• Display a prominent notice on our website for a reasonable period of time after the changes take effect

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

If we make changes that materially reduce your rights or increase our rights to use your personal information, we will obtain your consent where required by applicable law before implementing those changes.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to responding promptly and transparently to all privacy-related inquiries.