Cookie Policy

Last Updated: July 4, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at newpizza-luce.click and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about the technologies we use. Please read this policy carefully. If you have any questions, you can reach us at [email protected].

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and the ways we handle your personal information under applicable United States law, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing unfair or deceptive trade practices.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to the owners of the website.

Cookies are created by the web server and sent to your browser, where they are stored. Each time you visit the same website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember information about your previous visits.

Cookies can be set by the website you are visiting (known as "first-party cookies") or by third-party services that the website uses, such as analytics providers or advertising networks (known as "third-party cookies").

2.1 How Cookies Work

When you visit newpizza-luce.click, our server sends a cookie to your browser. The cookie is stored on your device and contains a unique identifier. On subsequent visits, your browser sends this identifier back to our server, allowing us to:

• Remember your preferences and settings
• Keep you logged in to your account (if applicable)
• Understand how you navigate and use our website
• Deliver content and advertisements relevant to your interests
• Improve the performance and functionality of our website

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies, including:

• Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that track whether a page has been viewed or an email has been opened.
• Local Storage: A browser feature that allows websites to store data locally on your device, functioning similarly to cookies but with greater storage capacity.
• Session Storage: Similar to local storage but limited to a single browsing session; data is cleared when you close your browser.
• Fingerprinting: A technique that collects information about your device's unique characteristics to identify and track it across sessions.

For simplicity, throughout this policy, we refer to all these technologies collectively as "cookies."

3. Types of Cookies We Use

Pizza Luce uses the following categories of cookies on newpizza-luce.click:

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the basic functioning of our website. Without these cookies, certain features of our website cannot be provided. They do not collect information about you for marketing purposes and cannot be switched off in our systems.

Examples of what these cookies do:

• Maintain your session as you navigate between pages
• Remember items in your online order or shopping cart
• Enable secure login to any customer account area
• Comply with security requirements

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous.

We use Google Analytics to help us analyze how visitors use our website. Google Analytics uses a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Examples of what these cookies do:

• Remember your location for nearby restaurant suggestions
• Remember your preferred language or region settings
• Remember your preferred pizza customizations or past orders
• Enable embedded content such as maps or videos

3.4 Advertising and Targeting Cookies

These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

We use Google Ads (formerly Google AdWords) conversion tracking and remarketing, which may place cookies on your device to help us measure the effectiveness of our advertising campaigns and show you relevant ads when you visit other websites.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on newpizza-luce.click:

* This table is updated periodically. The cookies listed may change as we update our website and services. Please check back regularly for the most current information.

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

5.1 Our Cookie Consent Tool

When you first visit newpizza-luce.click, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can revisit and update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. The instructions for managing cookies vary depending on your browser:

Please note that if you use multiple devices or browsers, you will need to adjust your settings on each one separately. Additionally, if you clear your browser's cookies, your preferences may be reset and you may need to opt out again.

5.3 Opt-Out Tools Provided by Third Parties

You can also use the opt-out tools provided directly by the third-party services we use:

• Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Additionally, you can manage Google's advertising cookies through Google Ads Settings.
• Google Ads / DoubleClick: Visit Google Ad Settings to opt out of personalized advertising from Google.
• Facebook / Meta: Manage your ad preferences at Facebook Ad Preferences. You can also opt out of interest-based advertising from Facebook through the Digital Advertising Alliance (DAA) opt-out tool.
• Network Advertising Initiative (NAI): Visit the NAI opt-out page to opt out of interest-based advertising from NAI member companies.
• Digital Advertising Alliance (DAA): Visit AboutAds.info to opt out of interest-based advertising from participating companies.
• Your Online Choices (for EU/EEA users): Visit Your Online Choices for additional opt-out options.

5.4 Mobile Device Settings

If you access our website on a mobile device, you can limit ad tracking through your device settings:

• iOS (Apple): Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track." You can also go to Settings > Privacy & Security > Apple Advertising and disable "Personalized Ads."
• Android: Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."

6. Impact of Disabling Cookies

The impact of disabling cookies varies depending on the type of cookie:

• Disabling Essential Cookies: If you disable essential cookies, core features of our website may not function correctly. You may not be able to add items to your cart, complete an order, or maintain a session while browsing. We strongly recommend keeping these cookies enabled.
• Disabling Analytics Cookies: Disabling analytics cookies will prevent us from collecting data about how you use our website. This will not affect your browsing experience directly, but it means we will have less information to improve our services and website performance.
• Disabling Functional Cookies: Without functional cookies, our website will not be able to remember your preferences (such as your saved delivery address or favorite menu items). You may need to re-enter information every time you visit.
• Disabling Advertising Cookies: Disabling advertising cookies will not stop you from seeing advertisements, but the ads you see will be less relevant to your interests. You may see more generic advertising rather than ads related to pizza, food, or promotions you might be interested in.

7. Your Rights Under U.S. Law

Depending on your state of residence, you may have specific rights regarding your personal information and the use of cookies. Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to:

• Know what personal information is collected about them
• Know whether their personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of their personal information
• Access their personal information
• Request deletion of their personal information
• Non-discrimination for exercising their privacy rights
• Correct inaccurate personal information
• Limit the use and disclosure of sensitive personal information

Cookies used for advertising purposes may constitute a "sale" or "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of this by using the opt-out methods described in Section 5 above, or by contacting us directly.

Other states, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and others, have enacted similar privacy laws granting consumers rights over their personal data. We honor these rights regardless of your state of residence.

To exercise any of these rights, please contact us using the details provided in Section 9 of this policy.

8. Third-Party Websites and Services

Our website may contain links to third-party websites or integrate third-party services (such as social media plugins, online ordering platforms, or payment processors). These third parties may use their own cookies, and their cookie practices are governed by their own privacy and cookie policies, not ours.

We encourage you to review the cookie and privacy policies of any third-party websites or services you visit through links on our site. We have no control over, and assume no responsibility for, the content, privacy policies, or cookie practices of any third-party sites or services.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated policy.

If we make material changes that significantly affect how we use cookies that require your consent, we will notify you by displaying a prominent notice on our website or by sending you an email notification (if you have provided us with your email address).

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

We will make every effort to respond to your inquiry within a reasonable timeframe, generally within 30 days of receipt. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please indicate this clearly in your communication and we will respond within the timeframe required by applicable law.